Generation 3.0

About the project

Ending racism in a generation

Generation 3.0 is a project designed by Runnymede to explore changing attitudes to race and racism. The project focuses on creating spaces for older and younger people to come together to share their experiences and views on how we might end racism in a generation.

The project is called Generation 3.0 due to its partial focus on young people three generations on from the major wave of post-war migration, typified by those who disembarked from the SS Empire Windrush in 1948. Generation 3.0 also refers to the new styles of campaigning and political engagement that are now required to create societal change, as well as the leadership of young people in creating new responses to persistent challenges.

During the first leg of the project in Handsworth, Birmingham, 70 video testimonials were made by 35 older and 35 younger people, and a five-day long pop-up shop event took place in the area which hosted workshops and screenings of the films.

The Croydon and Manchester phases of the project saw short films made in both areas, Clench – What Are You Fighting For? in Manchester and Is Croydon Racist? You Decide. They were launched at pop-up shop events in the autumn of 2011.

Out of the Generation 3.0 Birmingham project, Runnymede also published a report on the experiences and attitudes of the different generations toward race and anti-racism in Birmingham. This data was collected from focus group research with young and older people from various ethnic backgrounds. You can download the report here.

The Generation 3.0 website offers a space for you to join in the conversation through adding a film of your own or suggesting how to end racism in a generation through joining the forum discussions.

Generation 3.0. Different voices. Different perspectives. Ending racism in a generation.